Business IT System

Business IT System





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EXAMPLE OF GOOD PRACTICES: USING SOFTWARE AS CLOUD EDUCATION SERVICES

Office business, according to Marinkovic, involves decision-making, manipulation of data and documents and communication. The same authors point out that the productivity of office work in contemporary organizations is growing fastest, and cited the need to introduce ICT and encourage the creativity of employees in the office.

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Corporate Identity

Corporate Identity





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Comprehensive action at all levels

Companies have noted very well that the image of the product does not only depend on the company’s communication outside, but also on the communication that takes place inside the company itself. In order to be successful, each organization needs a clear sense of purpose shared by people inside it, and they also need a clear sense of belonging. Goal and affiliation are the face and the backwardness of corporate identity.

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Intellectual Property

Intellectual Property





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BASIC TERMS, DEFINITIONS AND INTELLECTUAL PROPERTIES

The term intellectual property originated in French law, as the result of the idea of
natural rights of the 18th century man. According to this theory, intellectual property is a spiritual creation and the creator or more of them have the right to exploit it. The legal protection of intellectual property rests on its two basic legal segments: copyright and industrial property law.

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Digital Marketing

Digital Marketing





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Digital marketing implies promoting a product or service by using it digital communication channels so that the message reaches primary or target audience. Precise definition of digital marketing does not exist, but it is essential to define its goal, ie to create and maintain a connection between the company and the user / customer of its products and services. This builds trust, leads the user to the product / service itself, and gives the company the ability to improve that same product / service.

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HR Management

HR Management





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THEORETICAL BASIS FOR THE IMMIGRATION OF HUMAN POTENTIALS
In the business environment, the basic resources of each organization are people and their abilities, which enable them to solve the set tasks, and thus to achieve the common goals of the organization. Every man is shaped by his amount of knowledge, readiness for further learning, creativity, and motivation toward work, which is different from other resources in the enterprise. To make a company more competitive, employees are important, adding value to the business itself and its products or services. Human Resource Management (HRM) is a special science management discipline that includes all processes and activities that aim at managing an organization’s human resources. HRM covers virtually all aspects of relationships with employees in an organization.

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Business Practices

Business Practices





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Theoretical framework of socially responsible business

Socially responsible business is nowadays regarded as an integral part of the business of a large number of companies. In this way, the business of many companies is adapted to address problems that are detrimental to the entire society, strives to help the community and contribute to the overall development of the area in which the company operates, and beyond. The way in which the company operates in terms of its ethical behavior and identifies its position in the whole society determines the relationship with the community that the shareholders of the company are in.

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Global Market

Global Market





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GLOBALIZATION

The economic aspect of globalization includes the general liberalization of trade and financial activities, general deregulation in terms of mining of state activities and privatization of state functions and services, the emergence of new actors on the international scene with constantly increasing influence on international economic relations (World Bank, International Monetary Fund, World Trade Organization , transnational and multinational corporations and non-core groups with enormous global impacts, such as G-7).

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