Dynamic alignment of the vision, goals and strategies, as well as identifying the place and role of non-material assets in the process of value creation, its use in formulating and implementing the research and development strategy can have significant positive effects in terms of matching investment and results in this area of business.
THEORETICAL BASIS FOR THE IMMIGRATION OF HUMAN POTENTIALS
In the business environment, the basic resources of each organization are people and their abilities, which enable them to solve the set tasks, and thus to achieve the common goals of the organization. Every man is shaped by his amount of knowledge, readiness for further learning, creativity, and motivation toward work, which is different from other resources in the enterprise. To make a company more competitive, employees are important, adding value to the business itself and its products or services. Human Resource Management (HRM) is a special science management discipline that includes all processes and activities that aim at managing an organization’s human resources. HRM covers virtually all aspects of relationships with employees in an organization.